5 Free or Affordable AI Language Models for the New Entrepreneur, Setting Up an Online Business in 2025...

State-of-the-Art Tools to Help You Build a Successful Online Business Relevant to Today's Fast-Paced, Hi-Tech World!

robot hands typing

“There is a powerful driving force inside every human being that once unleashed, can make any vision, dream, or desire a reality.” 

Tony Robbins (American entrepreneur, motivational speaker, and author)

Introduction

While starting an online business is an exciting journey, the challenges can be considerable, and top that with endless tasks of marketing, strategy, writing, composing copy, customer management, and so on... It can all become pretty overwhelming! 

Enter AI...

Despite general feelings of apprehension and panic created in the media since the introduction of AI technology in the workplace — fears of job losses and so on — for the entrepreneur, AI has been a blessing!

Leveraging AI in your business can make a huge difference in productivity, efficiency, and ultimately your success! But, with so many AI tools available, choosing the right one for your precise needs can be confusing. 

There are innumerable uses for AI, from generating articles, scripts, lyrics, and music, to image generation, video creation, editing, retouching, special effects, and remodelling of graphic or visual arts, and much more...

And still, better, more powerful AI tools are being developed every day! Thankfully, many are still free, or quite affordable, to use. For the purposes of this post, I’ve chosen the top five AI LLMs (large language models).

These models are designed for writing and research; they are, in today's world, essential tools for starting and growing an online business with regard to the fundamental, necessary tasks required for long-term, sustainable success in the highly competitive online landscape.

These LLMs are powerful, sophisticated computer programs trained to understand and generate human language — whether that’s writing an email, summarising a report, answering questions, or helping people brainstorm and develop ideas.

Each model possesses equally powerful capabilities, and while there is a considerable overlap in the way they can be used, each AI LLM has several unique strengths, which makes it ideal for certain tasks.

In this article, I’ve included a brief description, pros, cons, suitability of tasks, a conclusion, and comparison between free and paid versions (where applicable) for each of the AI LLMs listed, to help you decide which fits your needs best for which task.

Most entrepreneurs eventually use more than just one, and possibly all, of the LLMs outlined here, so it's worth noting their individual strengths and weaknesses to get the most out of them.

ChatGPT (OpenAI) – Best All-Rounder for Business 

4.5 star rating

ChatGPT is one of the original AI tools, and still remains amongst the most popular and versatile LLMs available.

There are to date, five models of ChatGPT, ChatGPT 3.5, and various versions of ChatGPT 4, each specialised for slightly different tasks; three of these are free to use, however, users on the free tiers are able to gain access to some paid models with user restrictions like prompt limits, access to the server and speed.

And while it's free to use, more advanced, paid versions are available with a number of enhanced capabilities, and higher usage limits, including ChatGPT Plus for individuals, ChatGPT Team for collaborative use, and ChatGPT Enterprise for large organisations.

ChatGPT is a great choice for new entrepreneurs who want assistance with general tasks, from writing, composition, research, and technical information. It can help with everything from content creation, basic image generation, and marketing to brainstorming for business ideas.

Both free and paid versions are available, with the paid version offering more advanced writing and image-generating features as well as greater prompt limits and memory storage capabilities.

Pros: 👍

Free and Paid Versions:

  • Very user-friendly, intuitive interface, with good conversational style capabilities.
  • Web-based version can be accessed via Google or Microsoft accounts (i.e: separate account and log-in i.d. not needed).
  • Extremely versatile content creation capabilities.
  • Good for business strategy and ideation (e.g: brainstorming ideas, developing marketing strategies, and research).
  • Very broad range of capabilities for business and creative tasks. 
  • Basic image generation capabilities, with definable relative aspect ratios (e.g: 1:1, 4:3, 16:9, etc.).
  • Multilingual capabilities.
  • Basic coding and debugging capabilities.
  • Actively supported across a network of businesses and developers, ensuring frequent updates and new features. 
  • Access to vast online community and extensive documentation for support and learning.

Subscription-Based Paid Version:

  • More accurate, reliable, and creative responses. 
  • Facilities for creating advanced custom GPTs (tailored AI assistants for specific tasks). 
  • Enhanced capabilities in strategic thinking, content generation, and planning structured tasks, (e.g: marketing strategy and business plans).
  • Improved capabilities for strategic planning and business development. 
  • Expanded capabilities in image generation.
  • Greater prompt limits and memory storage capabilities. 
  • Ability to connect to external apps, tools, or services that extend what it can do (where available). 
  • Good collaboration features and admin. tools for team management (with ChatGPT Team).

Cons:👎

Free and Paid Versions:

  • Can generate generic or repetitive content without refined prompting. 
  • Not optimised for highly specialised, in-depth technical, or professional output. 
  • Complex tasks may require detailed, iterative prompts. 

Free Version:

  • No access to real-time web data, or up-to-date information. 
  • Limited direct integration with platforms (like Google Workspace or Microsoft 365) and productivity apps (like Google Calandar and MS Office) requiring manual workarounds.
  • Limited prompt memory and capabilities compared with paid plan. 
  • Complex or nuanced topics might require significant prompting and refinement.
  • Lack of optimisation for highly specialised fields more significant than paid version. 

Subscription-Based Paid Version (ChatGPT Plus and Team):

  • Plugins reaquired to enable certain functions (like web-browsing, or code and data analysis and interpretation) to be used inside it.
  • Reliance on OpenAI's ecosystem for advanced features and integrations.
  • Per-user costs increasing for Team.
  • Certain advanced features potentially not available for individual Pro users and only accessbile for Team users.

Main Differences Between Free and Paid Versions:

Free version: Fast and responsive for basic tasks like writing, summarising, or ideation; limited number of image generation prompts allowed. 

Paid version (£20 (~$27) p/m): Access to more advanced AI models (like GPT-4) for more accurate, reliable, and creative responses.

Enhanced file handling and greater memory capacity. Increased allowance for more advanced image generation. Includes web browsing capabilities and the facility to create custom AI models (GPTs) for specific tasks.

Priority access during peak times.

ChatGPT Team (£25-£30 (~$19-$22) per user p/m): All the benefits of ChatGPT Plus, dedicated workspace for team collaboration, admin tools for user management, and the ability to share custom GPTs within the team. Offers higher message caps.

ChatGPT Enterprise (custom pricing): Designed for large organisations, with unlimited access to high-speed versions of ChatGPT, longer context windows, high, professional-grade security measures and privacy controls, advanced data analysis capabilities, and dedicated support.

Conclusion:

Strength: Versatile content creation and business strategy.

Weakness: Occasionally generic.

For new entrepreneurs seeking a highly adaptable AI assistant to deal with a wide variety of business needs, ChatGPT is one of the top choices.

Its user-friendly nature and broad capabilities, from creating content to brainstorming strategic ideas, make it a great tool for getting started.

While the free version offers a sound foundation, the paid tier, unlocks even greater power and efficiency, particularly in areas like in-depth research and tailored AI support, and may well be an option as you progress through your entrepreneurial journey.

As an all-rounder, ChatGPT is a versatile tool for leveraging AI technology for your business aims.

Claude (Anthropic) — Best Thoughtful Writer and Planner

4-star rating

Claude is part of a family of LLMs, with each member of the family possessing a unique strength and focus.

It's developed by Anthropic, a company with a strong focus on ethics and safety. So, all versions of Claude are designed with a focus on ethical concerns and AI safety. This emphasis aims to prevent AI from generating misleading, inflammatory responses, or information that could potentially lead to dangerous activities. 

All the models have a distinct, inbuilt emphasis towards producing thoughtful, coherent, and human-like content, and possess the capability to process context and nuance. This makes the Claude range particularly good at engaging in more natural and extended conversations compared with many other AI models.

Claude is ideal for entrepreneurs who want clarity in their writing, with a thoughtful, human-like tone. It’s especially suitable for tasks involving sensitive communication or creative ideation. 

The family of Claude models include free and paid versions; the paid versions including Claude Pro, for individuals, Claude Team for enhanced collaborative facilities, and Claude Enterprise for large organisations with over 50 users (for this post, I am focusing on Pro (for individuals) and Team versions only).

The latest, up-to-date versions of the Claude family, Claude 3 and Claude Pro (paid versions) include:

  • Haiku: Fast and efficient; free and paid versions available best for quick tasks; e.g: short summaries, reviews, concise social media content and updates.
  • Sonnet: Good, balanced all-rounder; free and paid versions available — best for variety of needs; e.g: blog posts, scripts, general long-form content, and dealing with customer service enquiries.
  • Opus: Powerful and capable; only available as paid version through Claude Pro or Claude Team best for complex tasks; e.g: dealing with sophisticated language, development and ideations of systems and complex processes, logical argument, data analysis, understanding and creating marketing strategy and detailed business plans.

Pros:👍

Free and Paid Versions:

  • Intuitive, user-friendly interface with natural conversational flow. 
  • Fast and efficient for quick tasks (notably Haiku). 
  • Good for tasks like short summaries, reviews, and concise social media content (especially Haiku). 
  • Very good capabilities for generating high-quality, thoughtful, and often emotionally intelligent written content (particularly Sonnet). 
  • Excellent capabilities for understanding nuance and context in prompts (in particular Sonnet and Opus).
  • Good capabilities for crafting compelling brand narratives and addressing customer communications with empathy and care (especially Sonnet). 
  • Very good capabilities for image and chart analysis.
  • Excellent capabilities for ethical consideration for responsible and brand-safe content.
  • Good multi-lingual capabilities.
  • Basic code writing capabilities in various programming languages.

Subscription-Based Paid Versions Only:

  • Priority access to Claude servers for paid plans (Team getting higher priority than Pro).
  • All facilities already available in free version (including use of Sonnet).
  • Much higher usage capabilities for all paid models (Team with higher capabilities than Pro).
  • Much faster capabilities for all three models (Team being faster than Pro).
  • Access to the Model Selector, allowing the facility to choose between Claude 3 models (Opus for power, Sonnet for balance, Haiku for speed/cost).
  • (Opus only) Exceptional capabilities for handling large documents and lengthy conversations with massive content window!
  • (Opus only) Strong capabilities for complex reasoning and in-depth analysis, for strategic thinking and problem-solving purposes.
  • (All paid versions) Very good image and chart analysis capabilities.
  • (All paid versions) Higher capacity for handling complex and extensive coding tasks.

Cons:👎

Free and Paid Versions:

  • Limited capabilities for connecting with other apps and services, like social media platforms and online calendars.
  • Does not possess image generation capabilities.
  • Emphasis on ethics and safety can sometimes result in overly cautious, or unclear, and indirect responses.
  • May not possess in-depth of knowledge in specialised or very detailed, specific niche areas, (Opus may perform better at times).
  • Requires high-quality inputs for best results.

Paid Versions:

  • No image generation capabilities.
  • No facilities for connecting with external platforms and online services (like Google, MS Bing, Google Workspace, MS Office, and so on).

Main Differences Between Free and Paid Versions:

Free versions: Non-paid versions of Claude 3 Haiku and Sonnet, have strong writing and summarising skills. 

Paid version (~£18-£20 (~$18-$24) p/m): Claude Pro Haiku has all more capabilities of its free version.

Claude Pro Opus, has a very large context window (ideal for uploading full documents), nuanced writing, and analysis. Faster speed, with advanced features like web browsing (preview) and vision analysis. Higher usage limits for more intensive tasks

It's worth noting that Claude Pro, is not a separate model, but enables access to the advanced capabilities of the Claude 3 family.

Claude 3 Team (~£19-£22 ($25-$30) p/m, minimum 5 users): This includes everything already available in Claude Pro, plus partial integration with Google Workspace is a recent development for the higher paid tier in Claude Pro.

Claude 3 Enterprise (custom pricing): Designed for large organisations needing tailored solutions. Enterprise offers all the features of Claude Team with even greater usage allowances, professional-grade security, privacy, compliance features, and dedicated support.

Conclusion:

Strengths: Good grasp of nuances and subtleties of language.

Weaknesses: Overly cautious writing style

Claude offers new entrepreneurs a powerful AI assistant renowned for its thoughtful and human-like communication style, making it particularly valuable for crafting brand narratives and handling sensitive customer interactions.

While its ecosystem of integrations and visual creation capabilities are still developing compared to some competitors, its core strengths in understanding nuance, generating high-quality written content, and prioritizing ethical considerations make it a compelling choice for businesses that value clear, responsible, and empathetic communication.

The availability of different models within the Claude 3 family, accessible through both free options and paid subscriptions like Claude Pro (for individuals) and Claude Team (for collaborative use), allows entrepreneurs to select the best fit for their specific needs and budget.

The paid versions unlock more advanced features like enhanced context handling and web browsing capabilities (in preview), and higher usage limits, catering to both individual users with a greater need for higher power performance, and teams requiring greater collaborative AI assistance. 

Gemini — Best up-to-date research assistant and trend analyser

4-star rating

Gemini (previously known as "Bard"), is Google’s advanced AI assistant; and like Claude, consists of a family of models with different sizes, capabilities, and generations, which are constantly being evolved, improved and added to with different models, each posessing slightly different capabilties.

It's built on the latest and most advanced version of Google’s AI technology, and is designed to understand natural speech and respond accordingly in a clear, helpful, and intelligent manner. 

The free version of Gemini provides access to its core language model. However, Google also offers subscription-based plans like Google One AI Premium (for individuals), Gemini Business (for teams), and Gemini Enterprise (for larger organizations), which unlock deeper integration with the Google Workspace suite and additional features.

The facility to use Gemini directly within Gmail, Docs, Sheets, Slides, and other Google Workspace applications depends on the subscription level. While Gemini is accessible as a web-based tool for all users, access to it as a seamless in-app integration inside of Google Workspace requires one of the paid subscriptions.

The paid tiers also offer more advanced capabilities and higher usage limits compared with the free version, catering to a range of individual and business needs.

Pros:👍

Free and Paid Versions:

  • Very user-friendly, intuitive interface, with good conversational style capabilities.
  • Multi-lingual capabilities in several languages.
  • Web-based version accessed or via Google or Microsoft accounts (i.e: separate account and log-in i.d. not needed).
  • Direct access to up-to-date information through Google Search, ensuring relevant and accurate responses and insights. 
  • Good multimodal capabilities, able to process and generate responses using text, images, and potentially other media.
  • Basic image generation capabilities using simple prompts.
  • Continually being evolved, upgraded, and developed by Google

Subscription-Based Paid Version:

  • Familiar, natural extension of Google Workspace (previously G-Suite).
  • Full integration with Google tools like Gmail, Docs, and Sheets.
  • Excellent capabilities for enhancing day-to-day productivity and administrative tasks within Google Wrokspace
  • Longer context window for easier use and uploading larger files.
  • Advanced image generation capabilities with higher quality, aspect ratio, style, and retouching and refining capabilities.
  • Very generous upper limit of up to 3,000 images allowed per prompt.
  • Higher image generation parameters, like more retouching features, facility to generate variations of it, advanced image editing, and more.

Cons:👎

Free Version Only:

  • Web-based only.
  • Not as capable of understanding nuanced language as other LLMs
  • No facility to use within Google apps, tools, and systems.
  • Square images generated only.
  • No control over style and quality of images generated.
  • No retouching facilities.
  • Lower limit to the number of images generated (possibly ~50).

Free and Paid Versions:

  • Not fully integrated with other ecosystems in comparison with other similar LLMs.
  • Advanced functions and tools available only inside Google ecosystem.
  • Writing styles not as versatile and comprehensive as some other LLMs.

Main Differences Between Free and Paid Versions:

Free Version: Basic AI assistance and limited image generation from web only.

Paid Version (~£15.00 ($20.00) p/m): Full integration with Google ecosystem and Workspace. Advanced writing and productivity tools. Higher-quality and more customisable image generation. Greater usage limits.

Gemini Business (~£18.00 ($24.00) p/m): All the features of the individual paid plan. Increased usage limits tailored for team workflows. Collaboration facility with AI assistance within the Google Workspace environment.

Gemini Enterprise (~£27 ($36) p/m): Comprehensive features and capabilities within the Gemini ecosystem. All the benefits of the Business plan. Industry-grade security, data protection tools, privacy and compliance. Added administrative controls. Advanced AI-powered features for meetings (e.g., automated note-taking and translated captions).

Conclusion:

Strengths: Up-to-date research and trend analysis, especially useful for business owners.

Weaknesses: Generally less in-depth unless prompted, with lower versatility in style and nuance than Claude and ChatGPT.

Gemini offers various ways to assist its users, ranging from direct interaction through its website, to integration with Google's existing tools, depending on whether you're using the free or paid version.

It can be accessed through Google's ecosystem with helpful suggestions appearing in some applications,  like "Help me write," "Make this clearer," or "Summarise this," however, these are available only for the paid version or Google Workspace users.

While the core AI capabilities are present in both free and paid tiers, the depth of integration and access to advanced features differ.

If you're a Google Workspace user, with your business already running on Gmail, Docs, and Sheets, Gemini may well be your natural AI assistant — especially with the paid version.

Microsoft Copilot — Best business administration assistant 

3.5 star rating

Microsoft Copilot is a powerful AI assistant developed by Microsoft and deeply integrated into the Microsoft 365 ecosystem. Designed to enhance productivity across apps like Word, Excel, Outlook, PowerPoint, and Teams, Copilot assists users with tasks such as drafting documents, analyzing data, creating presentations, and managing emails more efficiently.

Microsoft utilises technology developed by OpenAI through its partnership with the company, but has different features, uses, and purposes from ChatGPT.

While a free, web-based version offers a conversational interface similar to other AI assistants for brainstorming, writing help, ideation, coding, debugging, and general research, Microsoft also provides paid tiers that unlock deeper integration and more advanced features within the Microsoft 365 suite. These paid options, such as Microsoft Copilot for Microsoft 365, offer intelligent automation directly within the tools users already rely on, providing a seamless and context-aware AI experience.

For entrepreneurs already invested in the Microsoft ecosystem, particularly with a Microsoft 365 subscription, Copilot provides an excellent way to make use of intelligent automation. The paid versions provide a significant advantage by allowing AI to be incorporated directly into their workflows within the usual Microsoft applications.

Pros:👍

Free and Paid Versions: 

  • User-friendly conversational style tool.
  • Live access to internet for up-to-date information.
  • Can be accessed directly inside of MS ecosystem or from the web.
  • Good capabilities for general queries, content creation, research, coding, debugging, and ideation. 
  • Allows file uploads (Word, Excel, PDF) for basic admin support like summarising, drafting, or pulling key data.

Paid Version Only:

  • Fully integrated with Microsoft 365 apps like Word, Excel, Outlook, and PowerPoint.
  • Good automation capabilities for complex tasks like drafting emails, generating slide decks, analysing spreadsheets, and more.
  • Very good capabilities for enhancing productivity, especially in admin-heavy workflows. 

Cons:👎

Free and Paid Version:

  • Limited use within MS ecosystem.
  • Slightly slower than Gemini.
  • Advanced AI tools (e.g: presentation slides and formula generation) not available in free version.
  • Less creative with a slightly lower grasp of nuance and style than ChatGPT and Claude.

Main Differences Between Free and Paid Versions:

Co-Pilot Free version: Available for web-based and mobile use, with limited integration with the MS Office suite (Word, Excel, PowerPoint, Outlook, and OneNote).

Good for general queries, research, basic coding and debugging, brainstorming, and content creation, access to higher-tier ChatGPT 4 technology, even at peak time, and basic image creation. 

Paid Versions:

Copilot Pro; (£20 (~$27) per user p/m); suitable for individuals, and small businesses: (With paid subscription to Microsoft 365). Fully integrated in MS ecosystem and works inside Word, Excel, and Outlook. Gives priority access to up-to-date AI models, even at peak times, enhanced, faster image generation capabilities, ability to create custom GPTs.

Copilot for Microsoft 365 (Business plans); (£30 (~$40) per user p/m); suitable for teams: (With paid subscription to Microsoft 365 Business Standard). All the features of the free version and Copilot Pro, with more advanced capabilities, especially good for teams, offering collaborative capabilities, information retrieval. Priority access to the latest AI technology, even at peak times, and faster, enhanced image generation capabilities.

Copilot for Enterprise; (£30 (~$40) per user p/m): (With relevant paid subscription to Microsoft 365, E3, E5, F3, and various other licenses for different types of enterprises). All the features of Copilot Pro, with enhanced multilingual capabilities for meetings, access to a wide range of external data sources, and plug-ins. Facility to customise the Copilot interface. Facility for building custom GPTs and workflows. Industry-grade privacy, security, data loss safety measures, and compliance features.

The Microsoft 365 for Enterprise subscriptions allow an enhanced experience for larger organisations, offering a more secure and robust framework across the Microsoft ecosystem.

Conclusion:

Strengths: Practical business admin automation.

Weakness: Heavily reliant on MS ecosystem, resulting in limited use without paid subscription.

Copilot is a powerful productivity tool, especially for entrepreneurs working within Microsoft 365, helping with tasks like document editing, email replies, and data management.

However, many of its strongest capabilities require paid subscriptions and are of most benefit to those already using paid Microsoft tools daily.

Compared with ChatGPT and Gemini, the free version of Copilot is more limited in versatility, particularly in creative writing and intuitive user experience.

While effective in the right environment, it doesn’t offer the same flexibility or experimentation options as some of its competitors in their free versions. 

Perplexity AI — Best business research assistant and competitive analyser

4-star rating

Perplexity AI is a conversational style search engine, aimed at providing direct answers with clear references and citations to sources, rather than just a list of links.

It uses its own powerful AI family of LLMs called Sonar (each one designed for a specific task) as well as those provided by OpenAI, Anthropic, Google, Meta, and various other AI tools.

It's designed to be more interactive and informative than traditional search engines, staying up-to-date with industry trends, business competitors, and customer preferences. Perplexity AI acts very much like a real-time research assistant, helping entrepreneurs with data-driven decisions.

There are several versions of Perplexity, starting with the free Standard version, paid Pro version, Teams, and Enterprise Pro, with the facility to integrate with external APIs and tools.

Pros:👍

Free and Paid Versions:

  • Excellent research tool with conversational capabilities.
  • Unique "Copilot" feature to guide research through clarifying questions, leading to more focused results than typical LLM chats.
  • Good ability to verify information using multiple sources quickly.
  • Good facility to provide accurate and up-to-date business insights. 
  • Good facility to summarise complex articles, with direct links to sources for clarity and further research.
  • Good facility to provide direct answers to queries, using information from several sources when necessary.
  • Good ability to assist with market research.
  • Access to stock images to help with search queries.
  • Available as web-based tool, mobile app, and browser extension.

Subscription-Based Paid Version Only (Perplexity Pro):

  • Higher usage limits for Perplexity "Copilot" and file uploads.
  • Access to more powerful AI models (e.g., GPT-4, Claude 3 Opus, Gemini Pro, depending on availability and integration).
  • Ability to choose relevant AI model (ChatGPT, Claude, Gemini, Sonar, and so on.) depending on requirement for given search.
  • Facility for priority processing during peak usage.
  • Facility for early access new features and improvements.
  • Potential for more in-depth and complex research.
  • Ability to generate relevant images relevant to search queries, and answers generated, using advanced AI image generation models (e.g., DALL-E 3, Gemini, and others).
  • Facility for users to select different AI image generation models for image generation.

Cons:👎

Free and Paid Versions:

  • May provide variable depth of analysis and evaluation of sources.
  • May sometimes oversimplify complex topics or miss nuances.
  • "Copilot" feature may sometimes lead to lengthy, less focused searches.

Free Version Only:

  • No in-built capability to generate images directly related to search queries.

Subscription-Based Paid Version:

  • Limits on the number of Pro searches, file uploads, and potentially use of various advanced features over given time period.
  • May struggle with expert-level answers in very niche or highly specialized fields.
  • Dependence on third-party LLMs along with its own LLM.
  • Potential user interface quirks or feature instability due to platform still being developed.

Main Differences Between Free and Paid Versions:

Free Version: Strong conversational search experience with direct answers, reference links, and citations. Suitable for general research and information retrieval using Sonar, its own family of AI models.

Users on the free tier also get limited number of "Pro Searches" per day, which temporarily allows them access to more advanced models ChatGPT and Claude.

Paid Version Perplexity Pro; (~£15 (~$20) p/m): Enables higher usage limits for features like Perplexity "Copilot" and file uploads. Faster response times. Access to more powerful AI models (e.g., ChatGPT 4, Claude 3 Opus, Gemini 1.5 Pro). Early access to new features. Enables users facility to choose between ChatGPT, Claude, Gemini, and Sonar. Can be used as 'normal' LLM for creative writing, composition, and brainstorming. 

Conclusion:

Perplexity is fundamentally an AI-powered search engine and information platform; it's an extremely useful research tool, supported by the capabilities of several LLMs (e,g., ChatGPT, Claude, Gemini, its own Sonar, and even Meta’s Llama).

This structure gives Perplexity access to up-to-date information from across the board and makes it an extremely effective and efficient research assistant, allowing it to act as an interface and orchestrate the use of these LLMs alongside its own search capabilities.

When you ask a question, Perplexity uses these LLMs to assess and understand your query, search the web for relevant information, then generate a conversational-style answer with citations, based on its findings.

Some Other Points to Note: 

While AI capabilities are being developed every day, no one at this stage can really tell where the technology is going and what it may be able to do in the future. For now, at least, it has some basic limitations worth noting:

  • The accuracy of information it generates is ultimately dependent on the sources it uses and its interpretation of them. 
  • Can lose context or nuance in long threads and iterations, so may need re-prompting.
  • Can be prone to producing false or nonsensical information (“hallucinations”) from time to time. 
  • Not always able to maintain the same level of consistency in complicated iterative tasks.
  • Its initial training data may create inaccuracies or biases and influence the information generated. 
  • Interpretation and synthesis of information by AI algorithms can sometimes lead to misinterpretations, oversimplifications. 
  • Accuracy is directly tied to the reliability and truthfulness of external sources.  
  • No fundamental, inherent understanding of “right”, “wrong”, “truth”, “justice” or any other ‘moral’ concepts.  

When using AI, it's always advisable to check the information provided with other sources, and not to become too reliant on it.

Ultimately, even though it's (at least as yet!) called artificial intelligence — it doesn't actually possess any real thinking capabilities.

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